If you look up the actual definition of the word “Sisu”(See’-Soo) on Wikipedia, you will find the following excerpt sums it up pretty well: “Sisu is a Finnish term loosely translated into English as strength of will, determination, perseverance, and acting rationally in the face of adversity. However, the word is widely considered to lack a proper translation into any language. Sisu has been described as being integral to understanding Finnish culture. The literal meaning is equivalent in English to “having guts”, and the word derives from sisus, which means something inner or interior.” - “sisu” definition, http://en.wikipedia.org/wiki/Sisu
As perfect as this word is in the context of sports and what we stand for as a company, we at SISU Sports International want to be known for that strength of will, determination and perseverance.